Open Source Publishing

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anon writes in: "I saw a cool new company that promises to bring open source to the publishing world, specifically the text book world... What do you think?" See openmindpublishing.com for more. A chief rule (as told by ESR) of open source is that you must present a plausible promise of working code; I can't find anything on their site to evaluate so it looks like vapor to me. Give us at least one textbook to review before more press releases...